Cascade Flyers
Rebrand, logo, and website design for local aviation club
Art Direction, Branding, UI/UX,
In collaboration with Kylie Della
Cascade Flyers is a private non-profit aviation club flying out of Paine Field in Everett, Washington. The club owns and operates two Cessna aircraft. We crafted a redesign of their website and branding that would reflect both their passion for flight and their love for the Pacific Northwest.
The club is a diverse group of aerial enthusiasts. To represent them in the best way possible we went to great lengths to meet with our client on a regular basis. We had visits to the hangars, interviews with members, online surveys, flights, and presentations at their annual meeting.
After lengthy research and brainstorming we had three distinct directions for the branding look and feel of the club. We put it up to the test by having all the members use an online survey to assess which of the brand mood boards best represented them. This was the winning combination of colors and imagery.
I designed the logo to both represent the club's Cessna airplanes as well as suggest the many linear repetitions one feels when flying. I made the design open and simple to express the oneness and freedom that club members love about flying.
It was important that the logo capture the essence of flight in the Pacific Northwest. We gave the club the option of using their logo in grey blues (to represent the water and weather patterns of the area), greens (to represent the lush forests), and warm reds (to represent the legacy of the Cessna planes they fly).
We worked with three incredible photographers on this project, Corinne Thrash, Sam Kosola, and Daniel Shapiro. I art directed and coordinated several flights for them over the course of two months to gather hundreds of image options for the club's website.
It was important for the website to authentically show users what it's like fly with the club. For this I coordinated an aerial photo and film shoot of three planes in tight formation. I art directed six pilots and three photographers at once using headset radio communication and storyboards.
See the full website by clicking here.